Casa Vinicola Garofoli is among the oldest wineries in Italy. Its founding dates from 1871, with Antonio Garofoli’s work in the production and sale of local wine. It was his son Gioacchino who created the Gioacchino Garofoli firm in 1901. Today the house is run by his grandchildren, brothers Gianfranco and Carlo, respectively president and vice-president. The firm is legally housed at Loreto, while the administrative offices are located at the main cellars in Castelfidardo. The secondary cellar, for the Verdicchio grapes, is in Serra de’Conti. Annual production is approximately two million bottles, 35-40% distributed on the Italian market and the rest on foreign markets, with an important presence in northern Europe. More than 60% of the production consists of such appellation wines as Verdicchio dei Castelli di Jesi, Rosso Conero and Rosso Piceno. The rest of the production is divided between IGT Marche wines, sparkling wine, made both with the classic and the Charmat method, semi-sparkling wines (a white and a red), and by table wines. The house still works with the same philosophy of the original period: quality. Much care is given to the constant up-dating of production methods, but always with much respect for traditional and historic winemaking practices as well. Attention to the evolution of the market and its requirements has never led to a lessened respect for the traditions of the territory, as demonstrated by the absolutely typical character of all the entire range of Garofoli wines. Among the most esteemed of these, the house crus, are, the Verdicchio dei Castelli di Jesi Riserva Serra Fiorese, a golden yellow with a rich and complex nose of flowers and ripe fruit along with vanilla and toasted oak and balanced and persistent flavors. An excellent wine with smoked fish, risotto, and fish. Among the red wines, the Rosso Conero Riserva Grosso Agontano, an appellation offering which is 100% Montepulciano. Ruby red in color with garnet highlights with age, it boasts intense aromas of wild cherries and spice, a velvety texture, and sensations of liquorice and jam on the aftertaste. A fine match with grilled meat and game.